Today, Corporate Accountability International is launching a campaign to ask McDonald’s to retire its child-exploiting mascot, Ronald, who for almost 50 years has been getting kids hooked on fast food. I am speaking at a press conference this morning at San Francisco City Hall, while another takes place in New York City, and events are being held at McDonald’s outlets around the nation to get the clown to step down. Read more about the campaign at RetireRonald.org, including poll results that show almost half of Americans agree that it’s time to retire Ronald. More to come.
Thank you for all of your work on this subject Michele! It is time for Ronald to Retire – and give us all a rest. Ronald is everywhere and as an aunt to four beautiful children I'm ready to no longer see him in our schools, libraries, and communities – directly targeting our kids.
Retire him? Shouldn't he go to jail? I want that picture on a t-shirt! The jail image, not the rocking chair that is.
Kudos to Corporate Accountability International and to you Michele for taking on this necessary campaign. I agree it is time to retire the clown and other marketing icons that are hooking our children on products from cradle to grave.
No matter which way you spin it Ronald is the chief promoter of a brand that has hooked kids on unhealthy food, spurring an epidemic of diet-related diseases like diabetes.
It'd be a well deserved retirement if I do say so.