Toying with the Happy Meal: Is McDonald’s evading the law?

Posted on Thursday, December 1st, 2011 by Michele Simon

While most media outlets dubbed it the “Happy Meal toy ban,” the ordinance passed in San Francisco last year didn’t ban anything. The law just placed a few reasonable nutrition guidelines (a maximum of 600 calories per meal and limits on fat and salt, for example) for restaurants using free toy incentives to lure kids into a lifetime of bad eating habits. In a rare victory for children’s health, the bill passed despite heavy lobbying by McDonald’s. Read rest at Grist…

This entry was posted in Marketing to Children and tagged: Children's Food and Beverage Advertising Initiative, fast food, McDonald's, San Francisco, targeted marketing, toys. | Michele on Google+ | You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Toying with the Happy Meal: Is McDonald’s evading the law?”

1. Fighting Fast Food in Your Own Back Yard | Appetite for Profit says:

   May 18, 2012 at 10:30 am

   […] the hard-won victory, as I wrote about last December, McDonald’s cynically found a way around complying with the law. However, much […]

   Reply
2. Michele Simon: Guide to Fighting Fast Food in Your Own Backyard : Wind And Solar says:

   May 22, 2012 at 9:09 am

   […] the hard-won victory, as I wrote about last December, McDonald’s cynically found a way around complying with the law. However, much […]

   Reply
3. Guide to Fighting Fast Food in Your Own Back Yard | Food Safety News says:

   August 17, 2012 at 2:57 pm

   […] the hard-won victory, as I wrote about last December, McDonald’s cynically found a way around complying with the law. However, much […]

   Reply