Last week at a childhood obesity conference, I participated in an important panel to discuss what has become a controversial strategy among some advocates for children’s health: calling on industry to market “healthy” food to children.
As Susan Linn and I explained in our recent article, any marketing to children is deceptive and harmful; it doesn’t matter what the product is.
By Susan Linn and Michele Simon
In response to the public outcry over the negative impacts of junk food marketing to children, food companies have started using popular media characters to market “healthy” foods to children. These products include fruits and vegetables, as well as processed food. So we now have Campbell’s Disney Princess “Healthy Kids” soup, Kellogg’s Scooby-Doo! cereal (with less sugar), and others.
But is this really progress?
The developmental vulnerabilities of children, along with the legal, ethical, and political pitfalls of encouraging the food industry to target kids, make marketing food to children harmful regardless of nutritional content.
Last week at McDonald’s annual shareholder’s meeting, CEO Don Thompson got caught off-guard when a team of 15 advocates, led by Corporate Accountability International, descended upon corporate headquarters to question the fast food leader’s relentless exploitation of children and communities of color.
Read rest at Corporate Accountability International ….
Last week, Monster Beverage filed an unusual lawsuit against the San Francisco City Attorney’s office to stop an attempt to place restrictions on the company’s highly caffeinated and potentially harmful products aimed at youth. This aggressive move is a form of backlash against using the legal system to hold the food and beverage industry’s accountable for deceptive marketing practices.
Continue reading →
With the passage of the Healthy, Hungry-Free Kids Act of 2010, in addition to improving school meals, Congress required the U.S. Department of Agriculture to update nearly non-existent nutrition standards on so-called competitive foods. These are foods sold outside the school meal program, including fast food items sold alongside the reimbursable lunches, and soft drinks and junk food sold in vending machines, school stores, fundraisers, and the like.
Sign at Mom’s Organic Market
As the frequent bearer of bad news about the food industry, I am thrilled to share a positive story. Last month, MOM’s Organic Market, a small retail chain based in the Baltimore area, announced it would stop carrying products featuring children’s cartoon characters:
Products ranging from Dora the Explorer frozen soybeans to Elmo juice boxes will be discontinued and replaced with organic alternatives in cartoon-free packaging.
Company CEO Scott Nash blogged last August about how his young daughter begged for a cereal she never tasted because of “Clifford the Big Red Dog” on the box, putting the store’s policy into motion. The company sent me this list of discontinued items, which includes numerous Earth’s Best products, along with a few other natural food companies.
Michelle Obama speaking to the National Restaurant Association in September 2010
As I explained yesterday, I am writing one post per day this week to being attention to the new book by food labor rights advocate Saru Jayaraman, Behind the Kitchen Door. The book brings much-needed attention to the 10 million restaurant workers who toil everyday over our meals, often for slave wages. The National Restaurant Association (the other NRA) is largely responsible for lobbying to keep the federal tipped minimum wage at a paltry $2.13 an hour. Unfortunately, the topic of worker rights never came up in the speech the first lady gave to the NRA in September of 2010.
McDonald's booth at Academy of Nutrition and Dietetics expo promoting smoothies
In the report I recently released, (covered by the New York Times) “And Now a Word from Our Sponsors,” I described the various ways the food industry influences the largest trade group of nutrition professionals: the Academy of Nutrition and Dietetics. While other corporations such as Coca-Cola play a more prominent role by being an “Academy Partner,” McDonald’s engaged in its trademark health-washing at the Academy’s annual meeting last fall.
Read rest at Corporate Accountability International…
January 23, 2013 – For Immediate Release
Public health attorney and author Michele Simon asks: Are America’s nutrition professionals in the pocket of Big Food? While the Academy of Nutrition and Dietetics’ 74,000-member trade group partners with the likes of Coke and Hershey’s, the nation’s health continues to suffer from poor diet.
The largest trade group of nutrition professionals—the Academy of Nutrition and Dietetics—has a serious credibility problem. In a damning report released today, industry watchdog Eat Drink Politics examines the various forms of corporate sponsorship by Big Food that are undermining the integrity of those professionals most responsible for educating Americans about healthy eating.
The report details, for example, how registered dietitians can earn continuing education units from Coca-Cola, in which they learn that sugar is not a problem for children and how Nestlé, the world’s largest food company can pay $50,000 to host a two-hour “nutrition symposium” at the Academy’s annual meeting. Additional disturbing findings from the report include:
Among the report’s recommendations are for the Academy to: 1) provide greater transparency on corporate funding sources; 2) gather input from all members on corporate sponsorship; 3) reject all corporate-sponsored education; and 4) provide better leadership on controversial nutrition policy issues. Registered dietitian and Academy member Andy Bellatti, who has long criticized his professional group’s conflicted corporate sponsorships said:
Michele Simon’s report on the Academy of Nutrition and Dietetics is thoroughly researched and expertly points out the different ways in which the nation’s leading nutrition organization harms its reputation, efficacy, and members by forming partnerships with food companies that care more about selling products than they do about improving the health of Americans. Anyone concerned about public health will realize that the Academy of Nutrition and Dietetics is in dire need of systemic change if it hopes to take a leadership role and be taken seriously as the home base of the nation’s nutrition experts.
Report links:
Contact: Michele Simon at (510) 465-0322 or Michele@EatDrinkPolitics.com
If you wanted to ensure a report gets buried, a good time to release it would be the Friday before a holiday week. That the Federal Trade Commission released its latest report on marketing to children then speaks volumes about how seriously the Obama Administration is taking this intractable problem.
