Posts Tagged ‘targeted marketing’
Posted on Wednesday, February 27th, 2013 by Michele Simon
2/28 Postscript: In happy news, Tara Marino reports that after an exchange with Lauren Fox (social media manager for AND), she will be reinstated. Fox claimed that Marino’s comments were not the reason for her removal but rather AND was deleting all non-members of the Academy. Marino provided her member number, which cleared things up. However, still no word back from the California affiliate.
I received the following email from registered dietitian Tara Marino who says she was recently “deleted” from the Academy of Nutrition and Dietetics LinkedIn group after expressing support for my report on the organization’s questionable corporate sponsors. (See previous post on a similar silencing attempt.)
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Posted in Alcohol Policy, Big Food, Industry Tactics, Marketing to Children, Public Health | Tagged: Academy of Nutrition and Dietetics, co-opting science, deceptive health claims, McDonald's, public relations, targeted marketing, trade groups | Michele on Google+ | View/Add Comments (5) |
Posted on Saturday, February 9th, 2013 by Michele Simon
A colleague sent me the following email message that went out to members of the Missouri Dietetics Association (MDA). I think it pretty much speaks for itself. See note at the end, which includes: “Do not reply to this message, as this is not a discussion forum.” Obviously not. Continue reading →
Posted in Big Food, Food Policy, Public Health | Tagged: Academy of Nutrition and Dietetics, Kellogg, McDonald's, public relations, targeted marketing, trade groups | Michele on Google+ | View/Add Comments (1) |
Posted on Friday, January 4th, 2013 by Michele Simon
If you wanted to ensure a report gets buried, a good time to release it would be the Friday before a holiday week. That the Federal Trade Commission released its latest report on marketing to children then speaks volumes about how seriously the Obama Administration is taking this intractable problem.
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Posted in Big Food, Child Nutrition, Food Policy, Marketing to Children, Public Health | Tagged: advertising regulation, FTC, PepsiCo, targeted marketing, voluntary self-regulation | Michele on Google+ | View/Add Comments (1) |
Posted on Monday, December 24th, 2012 by Michele Simon
Last week the Federal Trade Commission released its follow-up report on how the food industry markets to children. The media spin is mostly about reduced expenditures, which could be good thing. But is it for real? I asked Bruce Bradley, who worked for fifteen years as a marketer at companies like General Mills, Pillsbury, and Nabisco. He has a different interpretation of what’s going on.
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Posted in Big Food, Child Nutrition, Food Policy, Industry Tactics, Marketing to Children, Public Health | Tagged: advertising regulation, Federal Trade Commission, FTC, targeted marketing | Michele on Google+ | View/Add Comments (1) |
Posted on Tuesday, November 13th, 2012 by Michele Simon
I recently gave several talks at the American Public Health Association conference, an annual gathering of some 12,000 enthusiastic public health professionals. In years past, not many presentations (other than my own) focused on the role of corporations to harm the public’s health. I am happy to report this is changing, as numerous panels struck such a theme. The following is a summary of my talk on the recent failed attempt by the federal government to rein in junk food marketing to children, and why it’s time to set a new and much bolder course to fix this problem.
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Posted in Big Food, Child Nutrition, Food Policy, Marketing to Children | Tagged: advertising regulation, American Public Health Association, Congress, Federal Trade Commission, General Mills, Let's Move, targeted marketing | Michele on Google+ | View/Add Comments (12) |
Posted on Friday, May 11th, 2012 by Michele Simon
Institute of Medicine Gives Big Food Another Deadline – or else!
This week, the nation’s top public health experts gathered at a much-trumpeted obesity conference hosted by the U.S. Centers for Disease Control and Prevention called Weight of the Nation. (A quick glance at the agenda reveals nothing that would even begin to challenge the food industry.)
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Posted in Child Nutrition, Marketing to Children, Public Health | Tagged: Big Food, Center for Food Safety, Center for Science in the Public Interest, lobbying, obesity, targeted marketing, voluntary self-regulation, Weight of the Nation | Michele on Google+ | View/Add Comments (2) |
Posted on Tuesday, March 27th, 2012 by Michele Simon
by Michele Simon and Kelle Louaillier
To call McDonald’s latest advertising campaign aimed at children cynical doesn’t give enough credit to the fast food giant and its ad agency, Leo Burnett. The company says the new series of ads starting this month is part of McDonald’s “nutrition commitment to promote nutrition and/or active lifestyle messages in 100 percent of its national communications to kids.”
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Posted in Child Nutrition, Marketing to Children | Tagged: McDonald's, targeted marketing | Michele on Google+ | View/Add Comments (9) |
Posted on Sunday, December 18th, 2011 by Michele Simon
The following is from Margo Wootan, director of nutrition policy with Center for Science in the Public Interest, which has been leading the fight for decades to stop junk food marketing to children. She writes in response to my previous post.
We need everyone’s help to make sure that the Administration does not use this as an excuse to abandon the guidelines. The industry lobbied hard and got the FTC stripped of its ability to regulate food marketing to kids in 1980. If it succeeds in keeping the government from issuing even voluntary recommendations, the government will never be able to go near food marketing to kids again. Let the Administration know you don’t want them to also cave to industry pressure. Take action here.
Posted in Big Food, Marketing to Children | Tagged: Congress, junk food, Obama, targeted marketing | Michele on Google+ | View/Add Comments (0) |
Posted on Saturday, December 17th, 2011 by Michele Simon
Last month, when Congress declared pizza a vegetable, it was hard to believe things could get much worse. But never underestimate politicians’ ability to put corporate interests ahead of children’s health. In the massive budget bill just passed, Congress stuck in language to require the Federal Trade Commission to conduct a cost/benefit analysis before finalizing a report that would provide the food industry with science-based nutrition guidelines for marketing to children. Experts from four federal agencies put heads together, and for the past two years have tried to complete its charge (which ironically, came from Congress in the first place) amidst powerful industry push-back.
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Posted in Big Food, Child Nutrition, Food Policy, Industry Tactics, Marketing to Children | Tagged: advertising regulation, Congress, junk food, lobbying, nutrition labeling, Obama, politics, school food policy, targeted marketing, voluntary self-regulation | Michele on Google+ | View/Add Comments (31) |
